Keyword research is a vital task to accomplish in Search Engine Optimization (SEO) which involves identifying words and phrases that will help your website rank in search engines based on users search term. These keywords play a role to define what your content is about which relates to the services and products you offer to your customers.
Keywords are words,
phrases or even sentences that your potential customers search in search engines as their search queries. SEO keywords are basically differentiated into two broad terms. Here are some the best approach to do keywords research as researched by some of the best digital marketing or analytics company in world which adds value to your SEO work.
Broad / Generic
These keywords are generally single or double words and are generic in nature. These keywords usually have quite a huge volume and competition.
Example: Yoga Pants, Running Shoes, etc.
Long-tail
These keywords consist of more than two words. It is specific in nature and narrows down the search result. These keywords have less volume and competition but probably for better conversions.
Example: Best protein supplement for weight loss for women, best drugstore makeup for oily skin, etc.
Process of Keyword Research
While keywords play a vital role in the success of your SEO strategy, it’s quite important to break down and follow every bit of the keyword research process. So, consider this simple yet useful keyword research process.
� Manual Method
� Primary or focused keywords: These keywords directly target the essence of the word. Don’t use adjectives such as a, an, etc. Example: Battery charger, etc.
� Related keywords: These keywords are generally synonyms of your focused keywords. These keywords come in handy when your focused keywords have high volume and competition. Example: SRC Charger, Transformers, etc.
� Entity keywords: These keywords express what your business is about or the nature of your business. Example: Manufacturer, Textile Manufacturing Company, etc.
� Local keywords: These keywords are based on the location you wish to target. Example: IT Company in Kathmandu, Nepal, etc.
You can even combine all the components of the manual method to create long-tail keywords. For instance, Battery charger manufacturers in Kathmandu, Nepal, etc.
You can even obtain ideas on keywords through the suggestion we get from the search bar while we try to search certain queries. It can give you a rough idea of what keywords users are using to get the products or services.
This is another great way to get ideas on keywords by keeping an eye on your competitors’ page. You can use different tools and figure out what are the most ranked keywords of your competitors from which you can determine and craft and tailor your own keyword strategy.
